Toyota Plants Shift Gears from Highlander to Prius
Toyota announces the new Mississippi plant, originally slated for Highlander production, will now be used for Prius production. Highlanders will move to Indiana which will displace Tundra production. Consequently, Tundra production will be temporarily suspended in all plants except for Texas.
A couple of questions come to mind:
1) How enviable is Toyota's current capacity position? They regularly run plants at +100% capacity. When things go south in the market, they can move production seemingly at will?
2) Perhaps I'm naive, but how flexible are the Big Three in this respect? It seems to me that a close marriage between marketing, product development, and production is absolutely necessary. Could any of the domestic automakers pull something like this off?
To me, this seems like a daunting task, but Toyota discusses this as if it is routine.